a. M.A Mass Communication & Journalism
Duration= 2 years/4 semesters
Intake Capacity= 30+9
Eligibility= Any Graduate
b. Integrated Ph. D
The Department however, has the rich potential to grow in a full-fledged faculty of mass communication and Journalism. Keeping in view of existing potentialities, the media needs multi-skilled people with an understanding of the nature of information and well-versed in the new communication technologies, and society as a whole needs more skilled people in media production as well as critical thinking in relation to new ICTs across the economy.
This calls for a curriculum and infrastructure with a mix of practical media production, media effects, political economy, and cultural studies. The programs offered by Media Education Research Centre (MERC) have to be innovative, wherein teaching is open, collaborative models are introduced, and engaging community content is produced. The same can be achieved by the high-visibility innovations as following:
· Offering the short term courses (Diploma/Certificate) on vital media specializations like— Conflict Reporting, Online Journalism, Print Journalism, Broadcast Journalism, Public Relations & Corporate Communications, TV/Radio Anchoring, Online Journalism, Photojournalism, TV Documentary Production, Narrative Journalism, Crisis Communication, Media Management, Advertising, Non Linear Editing and News writing etc.
· Offering mid-career refresher or orientation courses for media-persons in the State.
· Offering integrated programs like Media Management, New Media Technology, Media Ethics and Laws, Media and Society in collaboration with departments like Business School, Computer Sciences, Law and Sociology respectively to create synergies between media and other centers in the University. This can lead to a collaborative style of teaching-- team-teaching courses by other teachers.
In the old media world, with its top-down monopolistic configuration, the problems were there to be solved by a relatively few people operating in a rigid environment. Most of those challenges are pretty much the same. However, it is now a constant struggle to keep the public’s information needs at the center of our thinking. And media schools could play a leading role in tackling these challenges. MERC can create an interface between society and media in the State by establishing a MEDIA RESOURCE CELL, which can help in—
· Creating sensitization about various issues prevailing in the society
· Focusing on making substantial contributions towards filling the holes left by the local media industry in this regard
· Creating content of benefit for the community by providing information material in the shape of pamphlets, booklets, posters, graffiti, Audio-visual capsules to raise the awareness level of society about issues pertaining to development, health, education etc.
It’s a paradox of the digital age that there is more information than ever, but there is less local watchdog journalism. Watchdog journalism is the “security camera” that keeps the powerful honest. Without it, corruption always increases. MERC has an important role in getting into local journalism—how is it done and what is is the level of accuracy and how can the content be enriched. The various research studies and surveys by a team of MERC professionals, under the nomenclature of MEDIA WATCHDOG CELL, can prove as a genuine databank for the media industry in the State.
· As in other centers of excellence in the country like MCRC Jamia Millia Islamia and Pondicherry University where campus radio stations are functional, establishing of a Campus FM Radio Station, which can be a joint venture with MERC, University and any media organization/institution/project, can be a milestone. The same can be a beneficial Media Lab for the students.
· The department also plans to increase the periodicity of its publications(fortnightly newspaper MERC Times and bi-annual Journal Media Times) thereby providing a flip to the creative and professional output of the students
In the first phase, the department in near future is going to introduce, the above self financed courses (regular/part time) aiming at providing excellence and professionalism, along with imparting practical training in the chosen area proposed. These short term courses will give sound theoretical grounding along with thorough practical training. Graduates in any stream having command over English/Urdu will be eligible to seek admission. The courses in the electronic media are proposed to be bilingual i.e. in English and Urdu while as the Print Journalism courses will be conducted separately in English/Urdu keeping in view the needs of English /Urdu media industry. The main objective will be to help the trainees develop the skills, knowledge and confidence required for a successful career.
The world today is a global village Globalisation has brought societies and cultures in direct contact and constant interaction with each other. The tremendous technological improvements in communication media have opened a host of exciting career opportunities. Over the years, the media scene in India has changed dramatically and ushering in an age of mushrooming television channels, a plethora of print an e-magazines, news papers and privatised radio channels. This has to also led to doubled growing demand in the Media industry for professionally trained creative persons.